SESCO (Saudi Electric Supply Company) is a Tamimi owned and General Electric managed company that has been operating in the Kingdom of Saudi Arabia for more than 25 years.

The traditional SESCO product focus had been electrical, offering its vast developing market a range of products from cable trays and switchgear to power distribution and transformers.
   But in 1997, SESCO established a new division to service the Kingdom's valve and instrumentation market. An initial priority was to identify the best instrumentation products from a quality manufacturer to ensure their own continued reputation.
   In their first nine months of operation, SESCO convinced Hoke that they were the right partner to take the Hoke range to Saudi Arabia's demanding end-users.
   A Hoke product specialist, Krishna Kumar, was appointed and trained up immediately to set about increasing Hoke's installed base in the Kingdom, with initial favorable success.
   “Sales could have been a lot stronger had it not been for the low oil prices which fell dramatically at the time of committing to Hoke,” says David Birks, Divisional Manager.
   “The only projects that really stayed on track were for power and water utilities,” he adds, “so this is where we focussed our initial efforts.
   Now that the oil price is strong, projects are picking up pace again.”
   While many Gulf companies downsized, SESCO maintained its push to gain product approvals, increase sales and expand its overall product offering.
   “Our strategy paid off,” David says proudly. “We continued to gain Hoke product approval and registration in a weak market. Now that demand is picking up again, we expect to see increasing sales growth.”
   Combining this with their increased sales opportunities in the Circle Seal Controls and GO Regulator lines, SESCO is well set to achieve some impressive market shares in this significant arena.
   SESCO also attribute some of their success to the strong field support that they receive from Hoke.

   “With Hoke's Business Development Manager visiting the Kingdom every two months or so,” explains David, “we can focus on end-user workshops and product seminars. These visits also provide SESCO sales engineers with product training updates and refreshers.”
   Many of the Kingdom's major end-users have been targeted for Hoke product approval and registration during the past two years.
   SESCO has also picked up relationships with other Circor companies. In fact, some significant sales successes have already been achieved with KF Ball Valves and Watts Ball & Butterfly Valves (now known as Contromatics).
   So, with the strong alliance established between distributor and Hoke, the future is looking very bright for both in the Kingdom of Saudi Arabia, as it is with Circor distributors in so many other parts of the world.

• Aramco Uthamaniyah, Khuff Gas, Shedgum Gas and Hawiyah Gas Pipeline projects
• SCECO Qarrya plant project and Turbine Fuel Conversion Skids
• SADAF Styrene II plant project
• SAMAD Z-OH plant project
• Ibn Hayyan Porste plant project
• Petrokemya PVC plant project
• Saudi Chevron plant upgrade

SESCO Valve & Instrumentation Division
PO Box 3298, Al-Khobar 31952
Kingdom of Saudi Arabia
Tel: +966 3 882 5669
Fax: +966 3 882 5768
www.sesco-ge.com